So the weekend of September 17 and 18, the Schmidt Museum held the most anticipated auction for Coca-Cola collectors. Many people all over the nation attend (wish I was there).

Three items sold for six figures each with another going for $95,000.
“It’s extremely rare to see a piece of advertising art of any type go for more than $100,000,” says Larry Schmidt who organized the auction. “We’re extremely happy with the results. This sale shows the power of the Coca-Cola brand and the passion collectors have for Coke memorabilia.” Continue reading →