Category Archives: Auctions

The Schmidt Museum’s Second Auction

16 Friday Dec 2011

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Schmidt Museum LogoJust got an email today from The Schmidt Museum of Coca-Cola® Memorabilia. They already scheduled a second auction to be held Elizabethtown, KY on March 24 & 25, 2012.

This auction will have 700 pieces that include some of the biggest and oldest items in our collection. They include a Liquid Carbonics soda fountain from the 1893 Columbian Exhibition, large outdoor lighted signs, rare bottles, posters, banners, serving trays, lights and toys. There’s even a Pemberton’s 1880s French Wine Coca mirror pre dating Coca-Cola. Continue reading →

Schmidt Museum Brings in 3.3 Million

26 Monday Sep 2011

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Schmidt Museum of Coca-ColaSo the weekend of September 17 and 18, the Schmidt Museum held the most anticipated auction for Coca-Cola collectors. Many people all over the nation attend (wish I was there).

Three items sold for six figures each with another going for $95,000.
“It’s extremely rare to see a piece of advertising art of any type go for more than $100,000,” says Larry Schmidt who organized the auction. “We’re extremely happy with the results. This sale shows the power of the Coca-Cola brand and the passion collectors have for Coke memorabilia.” Continue reading →